вЂњIf this 50 in 90 rule is triggered multiple times, the MCN can be revoked.вЂќ вЂњThe way this is enforced is that if a network has more then 50 вЂabuse eventsвЂ™ (an abuse event is when a channel gets terminated or loses their monetization privileges) in a 90 day period they lose the ability to partner any other channel for a period of time. вЂњ in effect forces MCNs to either watch every video uploaded by their partners, or at least be reasonably confident none of the videos they are uploading could possibly either in the present or in the future violate or even come close to violating a YouTube guideline/terms,вЂќ Urgo said.

The вЂњKnow Your CustomerвЂќ policy puts MCNs in a tricky position, according to Urgo, who said that it pushes companies to drop a large number of creators in order to continue working with YouTube. Urgo told Polygon via email that вЂњYouTube is putting more pressure on MCNs,вЂќ pointing to the new policy, which went into effect on March 1, as an example. The decision Pinsky referred to is something called the вЂњKnow Your CustomerвЂќ policy, according to Jason Urgo, CEO of Social Blade, a statistics company that works with multiple MCNs. Pinsky declined to comment when reached out by Polygon to verify the messages. From what they explained to us, вЂmany channels that posed a risk of violating YouTubeвЂ™s terms of service, even if no strikes were present, were released.вЂ™вЂќ Fullscreen (and other networks) have zero say in this. TheyвЂ™re really starting to clean up the platform. вЂњThis isnвЂ™t a decision from the networks, but one from YouTube. вЂњYouTube is вЂforcingвЂ™ all networks to remove creators that are at risk of violating terms of service (copyright issues, misleading thumbnails, etc),вЂќ Pinsky said, according to a screenshot of that message. Still, apparent messages from Howard Pinsky, director of creator marketing at Fullscreen, sent on a public Fullscreen Discord provided conflicting reports. Thank you for your understanding, and good luck with your YouTube channel. Due to the nature of your uploads and because your uploads may potentially infringe on the right of others or potentially violates applicable laws or regulations, including without limitation YouTubeвЂ™s Terms of Service and/or YouTubeвЂ™s Community Guidelines, we feel it best that we part ways. The team here at Fullscreen is reaching out to let you know that your agreement with Fullscreen, Inc. According to an email seen by Polygon, Fullscreen told one of its former creators they were being dropped over вЂњa decision that comes from YouTube and is out of our control.вЂќ A Fullscreen representative later told Polygon the original message вЂњwas inaccurate, and weвЂ™ve since revised our emails to creators accordingly.вЂќ Fullscreen terminated contracts for вЂњapproximately 160 creatorsвЂќ on April 5, according to the rep.ДЇullscreenвЂ™s representative told Polygon the revised email sent to creators whose contracts have been terminated now reads: It all started a couple of weeks ago when creators working with Fullscreen began tweeting about being dropped from the network, seemingly without cause.

Still, MCNs attract creators who didnвЂ™t want to go through YouTubeвЂ™s laborious AdSense application process, but multiple sources tell Polygon itвЂ™s unlikely some MCNs will continue to operate within a year. With tens of thousands of creators working under one umbrella, creators can feel like theyвЂ™re not getting the attention they deserve. Multi-channel networks have always been contentious. The network pays each creator a percentage of ad revenue (versus creators going through Google AdSense directly) and higher CPM (cost per views). Multi-channel networks refer to companies that work with hundreds or thousands of YouTube creators under one umbrella. The future of multi-channel networks like Fullscreen, Ritual Network, BBTV and more are in question as thousands of creators are purged.

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